Viacom International Media Networks (MTV, Nickelodeon, Comedy Central)

Director Brand Youth & Music / MTV (f/m) - Berlin

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Active since 25-04-2018 Job category Radio & Television
Location Berlin Level Professional
Educational level Master / Post-Graduate / ... Employment type Fixed term contract with option...
Hours 40 Salary -

Why Viacom International Media Networks? Sure, you will have challenging tasks, responsibilities and freedom for your ideas, just like in other companies. But at Viacom you’re not only contributing your Know How, but your individual passion. Since we all share a love for great stories, we have gathered the best storytellers and committed ourselves to bringing the best possible stories to our audience. Whether you are working for MTV, VIVA, COMEDY CENTRAL or NICKELODEON, you will have the opportunity to discover your true talent in an innovative environment and write your own story. We are looking for diverse talents – whether you are a newcomer or a professional - to help expand our content across all platforms from TV to Web.

For our Senior Management Team in Berlin, responsible for our Brand Group Youth & Music (Y&M), we are recruiting for a:

Director Brand Youth & Music / MTV (f/m)

The local head of brand represents our Y&M brands in the territory Germany, Switzerland and Austria (GSA) – most importantly the global brand MTV and also the local brand VIVA. Main focus is to define and oversee the overall strategy and positioning of the brand in accordance with the local GM and international Brand Leaders. Together with them, the role will work on plans aimed at defining the brand positioning and outlining the strategy in the market. The role will be in charge of the management of content and editorial strategies, of franchise management and brand extension opportunities.

Just the right job for you:

  • Lead a team of experts in digital Engagement, Marketing, Productions and Programming
  • Represent the Youth & Music brand in the territory GSA including full budget responsibility
  • Define and oversee the overall strategy and positioning of the brand in accordance with the local GM and international Brand Leaders and stakeholders
  • Manage content and editorial strategies (incl. Programming, Productions, Localization, Engagement and Marketing)
  • Work closely with various departments to ensure effective promotion and audience engagement
  • Cooperate with Consumer Products on Franchise Management
  • Identify Brand extension opportunities in close collaboration with Ad Sales, CP and IPS
  • Work closely with our Research department to optimize performance of audience services (TV, websites, apps, social media…)
  • Keep an eye on the market, understand trends and bring in your own ideas and passion to boost MTV’s performance
  • Attend relevant business events and grow our network
  • Adapt international productions to local needs or create original productions from concept to airing


That’s why we want you:

  • Competencies: Creative and critical thinking. Interpersonal skills. Team work. Planning and Organizing. Analytical and communication skills. Negotiation skills. Problem Solving. Strong organizational skills. Fluent in German and English.
  • Personal Attributes: Embracing change. Aptitude for managing new challenges and changes. In-depth knowledge of millennials market and TV industry. Passion for music and MTV.
  • Knowledge: Bachelor’s or Master’s degree in business administration, media studies or related fields. Expert in TV and new media, Research & Marketing background.
  • Experience: 10 years of experience in Media.



  • You work in Friedrichshain, one of the hotspots in downtown Berlin, in a centrally located office
  • In addition to your salary, you get a monthly benefit card
  • Free access to including a variety of online trainings
  • Several company discounts and various seasonal initiatives

Sounds just like you? Then this job will suit you perfectly. Send us your application and let us know your earliest possible starting date via webpage Questions? Send them to Antonia Latta

More information
This listing is a full-time job

Job category Radio & Television
Industry / Industries Entertainment
Region Germany

Contact information

Name Antonia Latta